Professionals Real Estate Group launches national logo
Written on the 13 April 2016 by Consulting Hall, my PR and HR advisers
Professionals Real Estate Group in Australia and New Zealand, Professionals has launched a new brand image and logo.
According to Shane Kempton, CEO of Professionals, the new brand image and logo are part of a major investment to become the number one real estate group for brand recognition and customer service in Australia and New Zealand by 2020."We engaged the services of leading branding and marketing company, Traffic, based in Melbourne to design our new brand image.
"This process has taken two years which includes extensive market research on our existing brand and how it could become more relevant to all of our stake holders moving forward."Through this market research, Professionals have managed to maintain the integrity of a highly regarded logo and take it to a new level which reflects modern trends in the real estate market.
"Since Professionals were launched in 1976 by six independent real estate agents, our logo has evolved from simple black and white to one of the most recognised in Australia."We believe that the latest evolution of our brand builds upon it's current high consumer recognition and acceptance. This high consumer recognition and brand credibility has assisted Professionals to grow into more than 3000 members and employees throughout Australia and New Zealand from its humble beginnings 40 years ago.
"Our new brand image retains our well known, multi coloured five pointed Star, where each chevron represents the roof pitches of the many homes we continue to sell and manage, with a smaller version of the star forming the dot over the letter i in Professionals. Both the star and word Professionals are also presented in a more modern format."Our Star has always reflected our strategic mission of delivering unrivalled value to our members and clients through remarkable service and marketing excellence.
"Our new brand image will further enhance Professionals position as a mass market brand with strong human/emotional attributes as identified by our extensive market research. This research identified the Professionals branding as the most approachable, enthusiastic and innovative of the mass market real estate brands in Australia."Over the past 40 years, Professionals has grown to become a major force in the Australian real estate market by being leaders in innovation and embracing change.
"Our new branding is a visible demonstration of this commitment to innovation which will be backed up over the coming year by major new investment in online management systems, national marketing and personalized coaching for our members that will drive the continued success of Professionals into the new decade."
Author:Consulting Hall, my PR and HR advisers