Inevitably, people make mistakes. It's how you react afterwards that determines how well you recover.

And in times of crisis, it's always good to have a crisis management or issues management team on hand to guide you.

As a starter, here are 10 quick pointers to follow from both public relations and human resources perspectives.

  1. Make public safety the first priority
  2. Be quick to respond
  3. Be proactive
  4. Keep key messages as positive as possible
  5. Be consistent and limit the number of spokespeople to reduce inconsistencies
  6. Keep your cool
  7. Keep employees and stakeholders informed and involved
  8. Use as many communication channels as possible to get your message across
  9. Provide counselling and support if necessary
  10. Seek help